Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this information as Device Information.
We collect Device Information using the following technologies:
We use the following categories of cookies:
- Strictly necessary cookies. Are required for the operation of the Site. They include cookies that enable you to log into secure areas of the Site, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. Allow us to recognise and count the number of visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.
- Marketing and Retargeting cookies. These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads.
For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags and pixels are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit and debit card numbers), email address, and phone number. We refer to this information as Order Information.
How do we use your Personal Information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- communicate with you
- screen our orders for potential risk or fraud
- provide you with information or advertising relating to our products
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We require all third parties to respect the security of your Personal Information and to treat it in accordance with the law and we only permit them to process your personal data for specified purposes and in accordance with our instructions.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to any court order, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by emailing us on firstname.lastname@example.org or by clicking unsubscribe on the bottom of our newsletter.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the “contact us” information below.
We process your information in order to fulfil our contractual obligations to you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by post at 85 Great Portland Street, First floor, London, LND, W1W 7LT, United Kingdom.